Saturday, May 13, 2017

Katy Perry's Bon Apetit video is an odd kettle of fish

Things are not going well for Katy Perry's new single, Bon Apetit. After scraping into the charts at number 40 last week, it fell to 43 in yesterday's countdown.

Worse still, it's on a downwards trajectory in the streaming chart (where songs tend to pick up plays in the second week), languishing at 56 - just one place above Perry's Chained To The Rhythm, which is now eight weeks old.

For the second single off a yet-to-be-released album by one of the world's few remaining pop stars, that's a worrying state of affairs: Bon Appetit isn't simmering under, it's gone completely off the boil.

And it's a dreadful shame, because to my mind this is one of her best singles in a while. Sure, she's abandoned the promised "social justice warrior" persona and reverted to type with a single-entendre lyric about oral sex ("I'm spread like a buffet," ho ho); but the chorus is pure pop sugar.

Maybe her headline appearance at Radio 1's Big Weekend can turn the song's fortunes around - because the bizarre video, in which a Katy is basted, garnished and put on display as a human smorgasbord, certainly won't get much daytime play on the music channels.

It's up to 8.5million views on YouTube already, so all is not lost. But still, what a strange time it must be in the Katy Perry camp.

PS All I could think of when I watched the video was old Bugs Bunny cartoons. Surely I'm not the only one?

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