Thursday, January 19, 2017

Young Thug has made the best video of 2017... by not showing up

I can't say I care much for the song, but Young Thug's video for Wyclef Jean is a stroke of accidental genius.

It was going to be a pretty conventional rap/trap promo clip - girls in bikinis, a performance by a poolside, you know the drill. But then Young Thug "forgot" to turn up. For 10 hours. And, when he eventually did arrive on set, he refused to get out of his car.

Rather than scrap the video, director Ryan Staake took the existing footage and created a "behind the scenes" music video, explaining the litany of disasters in a series of title cards. It's a bit like that documentary on the making of Apocalypse Now, only more deranged.

Amazingly, Young Thug approved this endeavour and it is now the official video for Wyclef Jean. Much to Ryan's surprise.

"I honestly had no idea that this thing was coming out until it came out," he told Rolling Stone. "I had a sense that, 'OK, I've delivered it, they've paid the final invoice, things seem good,' but based on the way things had gone, I wasn't ready to get my hopes up."

Watch the full clip below - then read the whole interview with Ryan. he deserves a medal, never mind an MTV moonman.

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