Seriously, what the heck is this all about?
Frontman Dan Smith tried to describe the above chaos in a press release, saying: "[It] takes a load of archetypal narrative scenarios and then twists and collides them together. We wanted to make something fun and chaotic and surreal that would serve as a fittingly odd accompaniment to the song."
He also described it as a "mad visual Rubik’s Cube," which sounds great but means nothing.
Nice tune, though.