“I’m pretty major and I’ll sing it out loud,” she sings. “Ain't a gambler but, honey, I'd put money on myself.”
The rolling, exuberant reggae groove was produced by Patrik Berger – previously responsible for Robyn’s Dancing On My Own, Lana Del Rey’s Off To The Races and Charli XCX’s Boom Clap – and is the first taster of Santigold’s third album, 99 cents.
She explained the concept as she premiered the song on Zane Lowe’s Beats 1 show.
“The record cover is a picture of me in a bag, shrink-wrapped, with a bunch of items – you know, random clutter from my life – and there’s a 99 cents sticker on it. Because everything is a product at this point, including people and relationships.(Santigold admitted the retail price would probably be higher.)
"Everything is about marketing. And everything is undervalued. So I thought 99 cents was a good price for me and my life and all my hard work.”
Update: The Soundcloud stream sounds clearer (or is it just louder?) than the Apple Music one.