Tuesday, June 23, 2015

Tove Lo's set off her Timebomb

Timebomb is one of the best songs on Tove Lo's debut album, Queen Of The Clouds, so it's good to see it get a single release.

The track's all about one of those relationships where infatuation and irritation are inseparable - Tove tripping over her tongue as she rants: "I couldn't decide if you were the most annoying human being I'd ever met or just the best thing that ever happened."

The video plays that scenario out for real, with actual couples filmed fighting out their differences while Tove rends her clothes asunder on a beach. Here she is to explain.

#TIMEBOMB the video tells the story of loves that can't last because people around won't let them. And still they fight to stay together. That is also beautiful. And painful. In my heart I believe everyone should be able to love whoever they want. I wanted to shine some light on that in this video. Never take it for granted.

I wanna thank Emil Nava and his whole amazing team, all my peeps and mostly the incredible couples who all dared to be so vulnerable on camera. When you watch this, I hope you feel it as much as I do. Xx Tove

Watch below. The end is a bit saucy but you'll not get sacked for watching it in the office or anything.

Tove Lo - Timebomb

You can also see the video on www.weareatimebomb.com/ - a Chat Roulette sort of site, where you're paired up with a stranger to witness the video unfolding.

"It could be the most annoying human being you ever met, or just the best thing that ever happened," says the blurb.
"After the video ends only a photo will remain of your time together. You can both share the photo wherever you want!"

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