But here's BBC Sound of 2015 top fiver Raury with his new single Devil's Whisper. A folk hymnal that takes a wrong turn into murky raptronica (see? unclassifiable), it's a semi-sequel to last year's God's Whisper.
While that track talked about the divine inspiration behind Raury's musical career, this is an assessment of his first year in the music industry. "I know more, I've seen more things," he told Annie Mac (who premiered the single, naturally. "Sometimes there's temptation - but you have to stay true to yourself."
An audacious and uncompromising record, it marks out the Atlanta musician as a major talent. Again. You can download it on iTunes later tonight.