Tuesday, May 26, 2015

Tori Kelly has recorded a very good pop song

Every new artist I've ever come across puffs up their press release by dropping a few big names. Some do it out of desperation ("Zane Lowe liked us on Facebook") while others are just trying to establish their credentials ("Jimmy Napes co-wrote everything you heard on the radio last year").

But Tori Kelly's official biog reads more like the guest list for the Grammys. Let's run down those names "in full".
  • Scooter Braun - manager. Also looks after Justin Bieber and Ariana Grande
  • Ed Sheeran - ginger musician. Booked Tori as a support act, writing on her album.
  • Pharell Williams - hat enthusiast. Producing her record.
  • Sam Smith - glum singer. Took Tori on tour with him.
  • Max Martin - king of Swedish pop. Wrote her new single.
  • Simon Cowell - machiavellian impresario. Threw her off American Idol.
  • Michelle Obama  - Flotus. Booked Tori for her "Fit To Celebrate" benefit.
Gadzooks. Of course, what you learn from years of parsing press releases is that you can be as well-connected as a switchboard but if you don't have the songs, it counts for nothing.

Luckily, Tori's new single, Should Have Been Us, is a particularly succulent pop strawberry. It deserves to be a hit and it probably will be.

Watch the lyric video (a foot fetishist's delight) below.

Tori Kelly - Should Have Been Us

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