Thursday, April 2, 2015

Which adjectives are pop writers using to describe the new Hot Chip single?

Hot Chip's new single Need You Now is excellent. The sound of a band revitalised, fifteen years into their career.

But how are people describing that sound? Let's compare:

  • "A shivery, emotive synthpop jam" - Stereogum
  • "A darkly cruising electronic track" - Consequence of Sound
  • "Tasty as a hot chip served with fresh ketchup" - DIY
  • "Melancholy dance tune" - Zumic
  • "Very solid" - Brooklyn Vegan
  • "Another new song" - NME

  • Wow. By the end of that list, everyone's just given up haven't they?

    "Look, here's a new song. We know you're going to skip the write-up and go straight to the video, so we could literally put anything here. Hmm, let's see what we can get away with. I once ate Alabama trouser meat. Lady Gaga's right nipple resembles a porcupine of dandelions. Your best friend is an octagonal Ted Danson. Blah blah blah blah lemon bollock custard blah blah blah sock rotation blah blah I coughed my foot off. You didn't see any of that, did you? The clip was directed by Shynola. Watch it below."
    The clip was directed by Shynola. Watch it below.

    Hot Chip - Need You Now

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