Thursday, February 12, 2015

Watch: Florence + The Machine - What Kind Of Man

Cover your eardrums, here comes Florence + The Machine - and she's not happy.

The singer's just unveiled What Kind Of Man, the first single from her third album, and it's a big, furious ball-grabber. Guitars slash, drums thunder and Florence goes total banshee.

But while its big on bluster, there's not much melody. Things only get going, tune-wise, in the dying moments, as the singer repeats the refrain with increasing intensity.

The video is below but don't watch it at work unless you've got a particularly permissive boss.

Florence + The Machine - What Kind Of Man

Footnote: Announcing her new album How Big, How Blue, How Beautiful earlier tonight, Florence had this to say: "Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I’m not hiding behind anything but it felt like something I had to do."

You do wonder whether the video director ever got that memo.

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