Tuesday, December 2, 2014

Jessie Ware: You and I (Forever)

Jessie Ware's Tough Love album is a slow burner - one of those glorious records that keeps its distance, slowly insinuating itself into your life until, one day, you realise you've listened to it 600 times.

The third single - You & I (Forever) - has just been announced, and it comes with a touching little video, in which Jessie's fans were invited to sit in a photo booth with someone they care about - from lovers to mothers, babies to old friends and even pet dogs. "It was the sweetest day," Jessie told the participants. "It was overwhelming hearing your stories and meet[ing] you."

The result is hardly original, but surprisingly effective.

Jessie Ware - You & I (Forever)

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