Tuesday, December 16, 2014

Imagine Dragons: Gold

They might not know the right way to face a camera, but Imagine Dragons have gone from casino band to global stars in three short years.

Radioactive set a US chart record by spending 87 weeks in the Hot 100. Then they won a Grammy. Then Michael Bay personally asked them to record the theme to Transformers 4. And when your songs get covered on X Factor, you really know you've arrived.

Not bad for a band who thought their music was "too heavy for radio".

Now it's time to build on / piss all over that success with album number two. The quartet just revealed the title of the record via a tedious "fan campaign", which basically amounted to a bunch of people doing a jigsaw on a forum. Here it is in all it's glory:

The first single, whose video was revealed along with the album title, is I Bet My Life. Brazenly commercial, it has shades of Ryan Tedder in its big barrelling drums and gospelly chorus. To me, though, it sounds spookily like a worship song. And not one of the good ones.

Imagine Dragons - I Bet My Life

Much better is the second single / instant gratification pre-order track Gold; which sounds like Muse bashing Timbaland's laptop repeatedly with a hammer. As "Thumri W" notes on the YouTube page: "Dude this is so sick! Wow the audio and effects is so good!"

Imagine Dragons - Gold

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