"I don't care," she sings. "I don't care (about your underwear)."
Of course not - but those might as well be the lyrics. I Don't Care is all about Cheryl shrugging off other people's criticisms and opinions. She even gets in a little jibe at those who carped she'd rushed into her second marriage:
"Everyone is saying now, just slow it down.
Or I'll get hurt again, oh yeah.
When these things are feeling me(??), it's healing me.
And I'm screaming I don't care."
Sadly, the song's lacklustre backing track doesn't convey the fire and brimstone of the lyrics. It's good enough to give her another number one - but there's part of me that still hopes Cheryl will someday release a single that stops everyone dead in their tracks and makes them go "oh, holy shit" (but in the good way).
* with a little help from Bonnie McKee, Jocke Ahlund and John Newman