Friday, September 12, 2014

Video: Jessie Ware - Say You Love Me

The idea of spending a fortune on Jessie Ware's new video must have been more tempting than that snake in the Garden of Eden. Say You Love Me is a career-making, crossover ballad with a gospel choir propping up the coda, and a lesser artist would have overwhelmed the song with fireworks and ticker-tape; allowing themselves to be shot in "tasteful" slow motion as the heavens exploded around them.

Instead, Jessie hired directors Luke White and Remi Weekes (aka Tell No One) whose pitch was simply this: Zero in on the vocal.

The camera never lets Jessie out of its sight, leaning in for the intimate moments and panning back when she needs space to breathe. For the first 60 seconds there are next to no cuts. And the climax is heralded by a single lighting change.

It's classy and engrossing and entirely befitting of the material. But it could do without the CGI sparrow.

Jessie Ware - Say You Love Me

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