Taylor Swift's new single Shake It Off premiered on a live stream last night, long after I'd started a 30 Rock marathon, so "apols" that this post is, like, 12 hours behind the curve.
But what a song, readers. What. A. Song.
Produced by Max Martin and Shellback (previous responsible for We Are Never Ever Getting Back Together) it's a big dumb dance song with a gargantuan drum loop they've plainly nicked out of Pharrell's big box of big beats for big songs.
A few things to note:
1) It's a grower, but a quick one. My first impression was "competent but generic". My second impression was "why are my feet moving in this uncommon manner? Is this what you humans call 'dance?'"
2) In accordance with 21st Century pop law, Taylor has a "calls out" the "haters". Yawn.
3) The video is terrific. Director Mark Romanek (99 Problems, Scream, Hurt) spent wads of cash hiring professional dancers for a ballet set-up, a street dance set-up, an interpretive dance set-up! etc. Then Taylor showed up and danced like an idiot in front of them all. Inspired.
4) A posse of Taylor Swift fans - chosen from Instagram, Twitter, fan letters and other places - also get to start in the clip. "They have kept the secret that they were in this music video for two months," Swift said. Imagine that. It's a wonder none of them burst.
5) The Toni Braxton / Gwen Stefani cheerleader rap breakdown is great, but there's no killer line á la "this is exhausting" in WANEGBT.
6) Less than a day after it's premiere, the song is already on target for the top of the Billboard Hot 100 (that's the proper music charts in the US, fact fans).
7) It's actually available on UK iTunes right now, too. Miracles will never cease..
8) Taylor totally misses the opportunity to sing "Bakers gonna bake, bake, bake, bake, bake" in the chorus.
So, without further ado, here it is... Enjoy!