The faded polaroid aesthetic is starting to become a little predictable but Del Rey's recent cover interview with Rolling Stone shed some light on her preferred colour palette, with the suggestion she has the neurological condition Synesthesia - where the senses get mixed up meaning that, for example, you experience sounds as colours.
In one passage, the singer explained how she would gave directions to album producer Dan Auerbach in the studio. "I would explain things to him in terms of colours and touchstone words," she said.
"My word for the record was 'fire,' you know, blue fire, when a flame gets so hot it goes from red to blue. And I told him I wanted everything to sound like it was in the key of blue. And I think at first he was like, 'What the fuck?'"