Over on YouTube, though, everyone has missed the point spectacularly.
"She's sexy but I don't get it. Why she sad? Why is she swimming?" asks a perplexed Vincent Peralta.
"I think the steak is the symbol for the carnal desires she feels for Alex," says contanns. This scene is interpreted differently by Estevan Candel, who writes: "In the video, Alex is dead. We notice that by the steak, which represents death."
It gets worse, though.
"More gratuitous, self-aggrandizing tripe from the ego of the century," grumps, arrloid, who is not alone in feeling Alex's ego has run rampant like a feral donkey.
"His confidence is sexy but this is a bit much," writes Anna Farid. "The only thing bigger than his ego," concludes FSAfykm, "is his nose".
Other posters are unable to differentiate between pale English fashionista Alexa Chung and a slender, cheekboned Mexican actress. "Girl in video = Alexa Chung," declares John Rains. "This is Alex mourning over Alexa," concurs Casey Reid. "I immediately thought of Alexa," adds Linda N. Why anyone would make a video raking over the coals of a three-year-old relationship is never questioned.
But my personal favourite reaction comes from Suzy N, who asks: "In all seriousness, where is her bra from????"
Watch for yourself below. It's really not that confusing.