Wednesday, October 16, 2013

Ahhhh, Love to Tove Lo, baby

If there's one sentence I never tire of writing, it's "here's a young Swedish woman making sublime, state-of-the-art pop".

I don't know what it is about Sweden: They must have a mad scientist growing these singers to stave off the boredom of the long, dark Scandinavian winters, raising them on a strict diet of Eurovision repeats and blåbärssoppa. When they write a particularly catchy melody, they're rewarded with a tasty herring.

And so, the latest butterfly to emerge from Stockholm's pop coccoon is Tove Lo, a 24-year-old who's been working with Elof Loelv (Niki & the Dove), Alexander Kronlund (Britney Spears, Robyn) and Xenomania (the best 10 pop singles of the 21st century).

Recently signed to Universal, her new single is Out Of Mind, a thrilling potboiler with a stomach-drop of a chorus. "You're out of your mind to think that I could keep you out of mine" is undoubtedly one of the year's great lyrics. 

The big-budget video sees Tove-Lo literally being chased by demons. Eeeek. 

Tove Lo - Out Of Mind

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