Friday, August 9, 2013

Electra Heart is DEAD!

Marina and the Diamonds has bumped off her Electra Heart "character" after approximately 20 months of struggling to explain what the whole thing was about (summary: love, fame, femininity and dressing up).

The singer said goodbye to her creation in an emotional tweet late last night.

And then her profile picture changed from a promo shot of Electra, to a photo of Marina wearing regular Marina clothes.

Whatever you think of the concept (and Marina eventually conceded it boiled down to "being in love with someone who doesn't love you"), Electra Heart was a fucking great pop record. The sucker-punch opening salvo of Bubblegum Bitch, Primadonna and Lies was the best start to a pop album since Tangled Up.

Ever thoughtful, Marina has left us with a parting gift - a new song, appropriately called Electra Heart, with a video mashing up footage from all 11 (!) of the promos she shot for the project. It ends with the singer smudging the heart-shaped birthmark off her cheek, which is terribly significant and symbolic if you're into that sort of thing.

Thanks, then, Electra. We had no idea what you were on about half the time, but you made some ball-busting pop songs along the way.

Marina and the Diamonds - Electra Heart

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