Wednesday, August 21, 2013

Avril Lavigne unexpectedly makes the best video of the summer

It's not often a music video makes me laugh out loud (intentionally, at least) but the latest from Avril Lavigne is one of most delightfully nutso promos you'll see this year.

Avril launches the video with a blatant (and sarcastic) piece of product placement, then gleefully spends the next four minutes spending the corporate kickback cash on mucking about in the desert on lavish sets with hand-drawn animations and preposterous special effects. It's the most punk thing she's ever done, truth be told.

The song, on the other hand, is about as punk as a yoghurt. It might be called Rock N Roll, but Avril's definition of Rock N Roll seems to be "any music with a guitar on it, especially pop songs that Pitbull would reject as 'too obvious'". I'll let her off for now, though, purely for hiring Winnie Cooper from The Wonder Years as her co-star.

Recommendation status: Recommended.

Avril Lavigne - Rock N Roll

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