Friday, June 14, 2013

Bruno Mars: Not from the archives

He's the Instagram of pop: Bruno Mars keeps putting retro filters over his videos. Treasure, the fourth single from Unorthodox Jukebox, takes me back to Kool & The Gang on Soul Train in 1977. Look at the way the spotlights burn out the camera, and that hopeless strobing effect at 1'15". It's all done with such loving attention to detail, you've got to admire it. And the song's not bad either.

Bruno Mars - Treasure

Update: IndieGoPop just tweeted to ask the question "wouldn't it be better if Bruno synced up his track to proper Soul Train archive footage?" I'm paraphrasing - but it's a valid point. Especially when you see the Daft Punk video they attached.


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