Let's face it: Justin Timberlake's comeback "effort" Suit and Tie was a big pooey stinker (technical term). Meandering, dated and toothless, it totally lacked the spark of SexyBack, or even Senorita. If it were one of Justin's dance routines, it would have come with its feet encased in cement.
Having said that, it worked pretty well as a rat pack-era big band number at last night's Grammys - so maybe that was the intention all along?
Things improved even further when, post-Grammys, Justin burped a new, eight-minute "sexy jam" onto his YouTube page. It's called Mirrors and here are the reasons why it could rescue the campaign for his new album The 20/20 Experience.
:: It's not rubbish.
:: Bonkers lyrics - EG "with your hand in my hand and a pocket full of soap, I can tell you there's no place we couldn't go". A pocket full of soap??
:: Just when you think it's over, it ain't over. That's some Lenny Kravitz level shit going on right there.
:: Combines the best bits of Cry Me A River (drum beat) and What Goes Around... Comes Back Around (epic length).
:: Timbaland does his trademark "piki piki" noise. Admittedly, we grew sick of that in 2007 but it now sounds fresh and exciting again due to the passage of time and nostalgia and having ears.
:: The sublime "switch-up" at six minutes, which features the vocal talents of the teacher from Charlie Brown.
:: Eight minutes and fifteen seconds later, it's still not rubbish.
Thank you Justin. Our faith is restored. (PS Can we have one like Dance With Me next?)
Update: 15 June, 2013.
Do you know what? I think he's singing "pocket full of soul". Such a disappointment.