Thursday, February 2, 2012

Going for a walk with Rebecca Ferguson

When you work on a news website, there's a constant stream of user feedback on the stories you write. Aside from the emails and tweets, the BBC has a "heat map", which tells you where people are looking and clicking in real time. It's fascinating, and often terrifying, to see how people interact with the website.

The main thing I've learnt, however, is that you can never guess what stories people will respond to. For example, of all the interviews I've done over the last six months - including Martin Scorsese, Mick Jagger, Robert Downey Jr - the most popular, by an overwhelming degree was this chat with Rebecca Ferguson. Somehow, while I wasn't looking, the public have totally latched on to the softly-spoken, quietly modest X Factor contestant and her pleasingly easy-on-the-ear album, Heaven.

With a tour about to kick off, she's released the second single Too Good To Lose. It's one of the album's more uptempo numbers, and one of the ones where she most channels the spirit of Heather "what have you done today to make you feel proud" Small.

The treatment for the video is a simple, but effective. A one-take shot of Rebecca strolling down Venice Beach in a floaty red dress. Those blue skies look beautiful, don't they?

Rebecca Ferguson - Too Good To Lose

If you'd like to recreate that walk for yourself, sit next to the radiator and click around this Google Maps widget. Minutes of fun guaranteed*.

View Larger Map

* No refunds will be issued for people who are not having fun with this marvellous implementation of internet technology. Miserable bastards.

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