Tuesday, March 16, 2010

New video: Florence and the Machine

Florence and the Machine video stillGiven the ubiquity of her music, it may come as something of a surprise to learn that Florence And The Machine's collaboration with Dizzee Rascal on You Got The Dirtee Love is her highest-charting single to date. In fact, Rabbit Heart (Raise It Up) only got to 12, while the awesome, elemental Drumming Song limped into the charts at 54.

The album, by contrast, has done spectacularly well - selling 515,843 copies in 2009, making it the 18th best-selling record of the year.

Having made a bit of money off the back of that, Florence has decided to redo the video for Dog Days Are Over. According to monumentally brilliant music blog, We Are Pop Slags, Ms Welch was dissatisfied with the low-budget original, which was shot on "a video camera in a forest, with my Dad and Marks & Spencer sandwiches".

For the sequel, she's covered herself in medieval geisha paint, hired two dancers from a B52's zombie cover band, and gone crazy with the powder paints. It is totally unhinged, and utterly superb.

Florence and the Machine - Dog Days Are Over (2010)

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