Tuesday, December 1, 2009

Vampire Weekend: The making of Cousins

Production company Hammer & Tongs are best known in the UK for two things:

1) The animated milk carton Blur's Coffee & TV video.
2) Making a complete pig's ear of the Hitchhiker's Guide film.

However, they've also created a (great) British coming-of-age comedy called Son Of Rambow, and eye-catching, anarchic TV ads for everyday products like Pot Noodle and PG Tips. Their calling cards are bright colours, gentle nostalgia and downright silliness. Every single frame they shoot is crammed full of lovingly crafted, blink-and-you'll-miss-it visual asides (watch the window in this Christmas Pudding commercial and you'll see what I mean).

Anyway, they've returned to music video to create the new Vampire Weekend promo. I'm not overly fussed on the song, but the carnival-in-a-back-alley film clip is a feast for the eyes. Better still are the two "proof of concept" videos Hammer & Tongs put together to convince the band to hire them. All three are below.

Cousins - Test Clip One

Cousins - Test Clip Three

Vampire Weekend - Cousins

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