Wednesday, July 8, 2009

You must watch this

Remember what I was saying the other day about good music videos not having to be expensive music videos? Well here's the most compelling proof you could hope to find.

Discovered via last week's newsletter, this is the best video I've seen this millennium - no exaggeration.

Wow. Just... wow.

The whole thing took four directors - Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura (two of whom work for the BBH creative agency in New York) - and 64 fans, filming themselves on their webcams in a number of bedrooms around the world.

The song is called Hibi no Neiro (Tone of everyday) and it's by a Japanese band called Sour. Check out their website here.

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