Monday, July 6, 2009

Will radio play Shakira's new single?

Colombia's second-biggest export is back with a lycanthropic disco track, Loba (She-Wolf). It's her first big release since Hips Don't Lie and Beautiful Liar topped the chart - and it'll be interesting to see how it does.

For starters, the song has not-very-radio-friendly 36-second intro. Secondly, it's all a bit europop - right down to the tacky Boney M strings. Of course, in a world where Cascada can beat Michael Jackson's corpse to number one, this may not the terrible misfire it first seems.

Also in Shakira's favour is the fact that she's decided to record an English-language version of the single. Given that her 2005 Spanish album, FijaciĆ³n Oral, failed to chart in the UK because it was "sung in foreign", this seems particularly pragmatic.

Personally, I'm not 100% sold on the song, although Shakira's material always grows on me over time.

What do you think? Can you hear this being played on your local radio station? Will it be a hit? Could Shakira's wolverine howl be any more lacklustre?

Shakira - Loba


:: The song is also streaming on Shakira's MySpace page
:: The English version hasn't been released yet (as far as we can tell)
:: This Youtube clip, which splices some old concert footage with the new single suggests the video could be 100% amazing.



:: Although this preview of the real thing suggests we'll get a Herb Ritts-esque moody modelling-type video, as opposed to a full-on "Shakira turns into werewolf and eats babies" loony-fest. Shame!

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