Wednesday, July 8, 2009

New Sugababes: Like it or loathe it?

Britain's other decent girlband, the Sugababes, gave the first play of their new single, Get Sexy, on Radio One yesterday and - OH NO! - it has split fans down the middle like a cleaver to a watermelon (note to self: buy a better dictionary of metaphor).

Personally, I think it's great - despite the dodgy recycling of I'm Too Sexy.

What's more, the Sugababes actually needed to split their audience if they wanted to hold onto their careers. Their last album tried to please everyone and ended up being an incoherent mess. This new direction is much more punchy and confident - and shows the band may have finally, after four years, recognised and embraced Amelle's more edgy persona.

Like the rest of the new Sugababes album, Get Sexy has been produced in the US by a "big name" - in this case The Smeezingtons, who did Right Round with Flo-Rida. Other writer / producers on the new CD include Red One, Stargate, Ne-Yo and Ryan Tedder.

I've put a taster of the new single below - and you can hear the full thing on the band's official website. I'd be interested to hear what you think.

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