Wednesday, July 22, 2009

Madonna - mistress of message

How long can you resist the evil forces of advertising? Thirty seconds? A minute? Two minutes?

How about five seconds.

That's how long Madonna thinks she needs to brainwash you into forking out for her new greatest hits compilation, Celebration. This is the one that will re-package the songs already available on The Immaculate Collection (amazing) and GHV2 (as bad as the oh-my-god-it's-2001 name implies) with all the best bits from off of Confessions On A Dance Floor and Hard Candy. A mixed bag, in other words.

Here she is, pushing her product into your face via Youtube (Youtube). If you're easily influenced, look away now.

Madonna - Celebration trailers 1, 2 & 3

Reversing the tracks is incredibly clever. "If you can recognise this song, in five seconds, after we've fucked about with it," the advert implies, "it must be pretty damn recognisable."

I suspect it's also a very Madge-esque two fingers to the people who have accused her of hiding satanic messages in her songs over the years. For example:

Question for people with working ears: Does it really sound like Madonna is singing "Hear us, save us, Satan" in this clip? To me, it sounds like "Hear us, save us, Sat Nav" - which is pretty impressive, given that Like A Prayer predates GPS navigation systems by an entire calendar year.

Wait a minute... What was the point of this post again?

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