Friday, March 27, 2009

The Veronicas are in the UK

It's only 18 months since we first mentioned The Veronicas and their album Hook Me Up - and now there are only two months to wait before the record comes out in the UK. That's a streamlined marketing process and no mistake.

To launch their imminent assault on the UK charts, the Aussie twins played an industry showcase in London's trendy London last night. Showcases are the absolute worst way to see a band, as (a) they start at the not exactly rock'n'roll hour of 7pm and (b) they're full of journalists and music industry "people" who are to busy maintaining an air of professional detachment to actually do things like clap, sing along or uncross their arms.

Imagine going to a gig with your boss and you'll get the general idea.

Anyway, the Veronicas managed to rise above the cynicism with a short five-song set that turned their album's slightly over-produced electro goth pop into a full-on rock assault. Jessica, wearing an "I hate your band" t-shirt, strapped on a guitar for some vaguely erotic plank spanking, and Lisa wore a pair of fishnets which, I have subsequently learned, were directly inspired by the Rocky Horror Picture Show.

When it all finished, a producer from Blue Peter told me the band were a "bit too edgy" to feature on her show, what with their tattoos and attitude and tabloid-batiting bisexual banter.

So, for those youngsters who might miss out on the whole Veronica "scene" because of the BBC's draconian nanny state attitude, here's a video of them playing Take Me On The Floor on a breakfast TV show in Australia, where they have no such concerns for the impressionable young minds of the next generation.

The Veronicas - Take Me On The Floor (live)

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