Friday, February 27, 2009

New music: Noisettes

Don't be frightened, readers! The cast of Play Away haven't been bitten by zombies - this is a band called the Noisettes. And, yes, you're right, that is what they used to call the hazelnut chocolate in a box of Quality Street.

Described on the Wikipedia as an "indie rock trio", they've been failing to reach the top 40 since 2006. Which, I admit, is very indie of them. However, their new single sounds a bit like Brand New Heavies (in the good way). It's called Don't Upset The Rhythm, and it goes a little something like this.

There is a video for this song, which is set in a Lost In Space-style cardboard cutout space scene. It has a segment where lead singer Shingai Shoniwa is hit by lightning (and survives!) and another bit where she stands on the spot as dancers gyrate next to her, thus giving the impression that she, too, is dancing. In the industry, this is known as "doing a Leona".

Sadly, Mercury Records have stipulated that 'embedding is disabled by request' - the absolute worst marketing decision since they took the artificial colours out of Smarties.

Luckily, Mazda are using the song in to sell their new car, and they have no qualms about letting people see that advert anywhere on the internet... Even if we juxtapose it with a picture of Hitler.

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