Wednesday, April 16, 2008

Natasha Bedingfield: Must do better, see me after class

Natasha Bedingfield is one of those artists who seems to just fall through the cracks in the UK. Her songs are catchy and effervescent (although she tends to bellow her choruses with all the subtlety of Katie Price at a buddhist retreat) but people seem not to have warmed to her.

In the US, however, she's quickly becoming part of the pop firmament, as evidenced by the massive wads of cash her record company have spunked up the wall for her latest video, Pocket Full of Sunshine.

None of that moolah seems to have been spent on maintaining a consistent narrative logic, however. Hence:

Natasha is a secretary (not in the Maggie Gyllenhaal sense, unfortunately).

Bored of work, she unpacks a parachute which she just happens to have in the office and jumps out the window.

Natasha doesn't pull the rip-cord immediately. Given that she will be falling at a rate of 54 metres per second, her office would have to be around 600 metres above ground level for her to make a safe landing.

The tallest man-made building in the world is the Burj Dubai, which tops out at 425 metres, fact fans.

Despite this, Natasha manages to land on the roof of a nearby office tower. And her costume has changed completely. Amazing.

Anyway, the video is all pretty colours, and the single has that worship song vibe that Bedingfield excells at. But, to be frank, the best bit about the Youtube (youtube) clip below is the text messages that scroll across the bottom of the screen. My personal favourite: "I love marquees".

Natasha Bedingfield - Pocket Full Of Sunshine

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